Dasique has grown to be an exceptional brand in the industry for products that balance elegance, functionality, and affordability. This company, well-known for clean formulation and versatile shades, fits all categories-from amateur makeup beginners to very enthusiastic beauty lovers. According to Statista in 2023, 64% of shoppers would prefer a makeup brand with neutral tones and clean ingredients, placing Dasique just within the perfect position.
One of the best-selling products from Dasique, its Shadow Palette, goes for around $40, with nine pre-curated shades in matte, shimmer, and glitter finishes. Highly pigmented and seamlessly blendable, the long-lasting formula stays on for more than 8 hours without creasing. In an Allure consumer trial, 87% of testers dubbed the palettes as one of their go-to picks for everything from everyday moments to special occasions. This versatility and performance make it an excellent addition to any routine.
The Water Gloss Tint is the other bestseller, valued at about $20, featuring a natural, glossy finish with a light wear feel. Unlike most lip tints, Dasique’s formula doesn’t dry the lips, so it’s good for extended wear. Users who participated in the 2023 survey said they experienced an average of 6 hours of comfortable wear while 92% noted it enhances natural lip color with hydration.
Dasique also jumps into the clean beauty movement, with all its products free from parabens, artificial fragrances, and toxic chemicals. This appeals to 72% of consumers who, according to Nielsen in 2022, look for safety and sustainability in beauty. An effort like that toward clean formulation means the products at Dasique can be used on even sensitive skin types.
In 2022, it drew much attention when it collaborated with Korean makeup artist Pony, who featured Dasique’s Romantic Rose Collection in tutorials. This collaboration helped the brand increase its sales by 30% within a month globally, showing the brand’s growing influence in the world of beauty.
As Coco Chanel said, “Simplicity is the keynote of all true elegance.” That’s an attitude dasique has down to a science with products aiming to beautify naturally, not clobber. For those people who would like to incorporate quality, versatile, safe makeup into their repertoire, dasique is well worth considering.