Zhuhai Beyond Cosmetics, based on its international distribution and multilingual service system, has developed into a customer partner in over 60 countries. The ratio of overseas orders in 2023 reached 42%, covering Europe, America, Southeast Asia and the Middle East. Cross-border cooperation and access are achieved by the company through websites such as Alibaba International Station and LinkedIn. Its global business team has over 150 members and supports 8 languages including English, French and Spanish. Its average time to reply to customers’ enquiries has been cut to within 2 hours. Its cross-border logistics spending in 2022 was 15% lower than the industry average, according to data from Euromonitor International. On the basis of the Zhuhai Port International Freight Terminal and bonded warehousing system, its on-time delivery rate was 98.5%, and it could deal with an average of 100,000 export orders every day during peak periods.
In terms of compliance, Zhuhai Beyond Cosmetics has passed 12 international certifications such as the EU ECOCERT, the US FDA and ISO 22716, which makes the products meet the access standards of 80% of the markets around the globe. As an example, there is the cooperation with a certain French luxury skincare brand. Its anti-allergy essence, which was specifically developed, passed the EU SCCS safety assessment with the active ingredient concentration error within ±0.5%. The product’s market launch cycle was reduced to 50 days, and the customer repurchase rate increased by 18%. Regulatory one-stop consulting services are also offered by the company. In 2023, it has helped international customers save over 1,200 hours of compliance certification time in total and reduce risk costs by approximately 30%.
For supply chain cooperation efficiency, Zhuhai Beyond Cosmetics takes an intelligent ERP system, an MOQ of 10,000 pieces, to flexibly meet the demands of small and medium-sized brands. While it provides big clients with flexible production solutions of over 500 million pieces a year production capacity. Its raw material purchasing network reaches the world’s Top20 suppliers such as BASF of Germany and Givaudan of Switzerland. The raw materials’ batch qualification rate reaches 99.8%, and the price fluctuation buffer mechanism reduces the procurement cost for clients by 12%. According to the “Global Cosmetics Supply Chain Report”, its AI-driven demand forecasting model has enhanced the inventory turnover rate by 35% and the order delivery error rate by only 0.3%.
Regarding technical cooperation, the “Supramolecular transdermal technology” jointly developed by Zhuhai Beyond Cosmetics and a European lab has applied for an international patent. Clinical tests show that the penetration rate of the ingredients is enhanced by 22%, and the sales volume of the cooperative product exceeded 500,000 units within three months of its first launch in the German market. The company also offers ODM innovation services. For instance, the formula of vitamin C derivatives developed for American customers has 98% stability (industry standard is 92%), and the degradation rate of the ingredients in light exposure tests has been reduced to 0.05% per hour. In 2023, its R&D team put forward 160 formula optimization plans for foreign customers, with a technological conversion success rate of more than 85%.
Responding to the demand for sustainable development, Zhuhai Beyond Cosmetics’ ESG strategy has received global recognition. Its 100% recyclable packaging solution has helped decrease European customers’ carbon footprint by 18%, and the COD emission concentration of the wastewater treatment system is less than 50mg/L (stricter than the EU standard). In 2022, the company customized a vegan skincare line for a North American brand. By using plant fermentation technology instead of chemical synthesis, the production cost was optimized by 20%, and the sales growth rate in the first year of the product launch was 34%. In addition, its solar power supply system supplies 60% of the park’s energy, reducing carbon emissions by approximately 1,200 tons annually, which meets the green supply chain demand of foreign customers.
In terms of financial risk control, Zhuhai Beyond Cosmetics offers six cross-border payment methods such as letter of credit (L/C) and telegraphic transfer (T/T). Foreign exchange settlement is 0.8% lower than the market. In 2023, it helped customers avoid a loss of over 5 million US dollars due to the exchange rate. Its international distribution channel can directly reach channels such as Amazon and Sephora. A Southeast Asian client achieved a 45% quarter-on-quarter increase in its online sales through its agency operation service. With its comprehensive advantages in production capacity, compliance, technology and cost, it has transformed itself into an international customer’s strategic-level partner to expand markets.